The goal of CRM systems (Customer Relationship Management) is the acquisition of customers and their retention. Additional potential, dependencies, and depth of relationships can be evaluated by visualisation of the customer situation. In this basis, customer retention measures can be worked out in a structured way. CRM makes it possible to represent the history of business relations in a simple way, and to make this history visible to all members of the team.
Our proven partner in the area of CRM is sugar CRM.